|
The Mepps Aglia is an international currency in sport-fishing -- Often cast frivolously like a coin into a fountain, with a single wish. To catch fish can take some time and what better way to squander some time than to learn to cast, properly? A shimmering gold coin coveted by committed anglers. A French trinket treasured by dads, nearly as iconic, subtly popular, but as sustaining as the Eiffel Tower -- The MEPPs Aglia hails from Paris, then from Nice, and then from rural Wisconsin, where it swelled like orange cheese in popularity. Curiously under-celebrated, This Lure is more enduring than most popular brands -- MEPPS and in particular the "Aglia" [Super Shimmy] rotating spoon, remain both the Air Jordan and the Coca-Cola of anglers. MEPPS have been the gold standard lure longer than most notorious brands. These spinners are at once ubiquitous, elegant, and intrinsically valuable. It is fair to say that every single tacklebox has once held this 'Classique' in it's accordion tray. The Original MEPPS Spinner has caught more trophy fish than any other casting lure, except perhaps the lowly worm. Nearly as many people have suffered the indignity of snagging one upon a branch or a log. And the frequency of this mishap is owing solely to it's ubiquity, and lack of practice. Perhaps because a MEPPS is a "Secret Weapon" for those with and without fishing skills of any kind, MEPPS are often rediscovered along shorelines and in strange sand castles. If you can't cast, and you cannot golf..., at a certain age, you can blame your Dad, for both, but the blame wont fix that void. Practice. For many children, a parent's selfish cruelty is first revealed beside the water's edge. Here an unwitting kid haplessly tosses a cheap popper, or a snell and bobber with a plunk! -- Frightening the fish, parents will shush...! their children, teaching them nothing but the quiet zen of patience. Soon, Dad will snag his second precious spinner on a reed, or a branch proving one should practice what they preach. To learn to cast, is a cruel school without good instruction, and every novice believes they have skills, until they lose a favorite lure. This is a lesson imparted from one patient person to the next, but who has patience any more. Skill cannot be learned on youtube, only the mechanics... Most amateurs steer clear of fly fishing, and Tenkara, because they never graduate Spin-Casting 101. Most people never advance beyond the Zebco 202. From the perspective of a child of six or seven, subtle subterfuge from Dad would seem inconceivable. That a $3.50 lure would be his guarded secret -- Even lorded over by a parent is soon discovered by every child. Concealed like a chemical addiction -- A parent keeps the good stuff (the real lures) for themselves, as if to guarantee their catching success. This very same discovery is shared by children all over the world every spring. By Mid-Summer, the "family vacation" predicts that a small child will bear witness to another inconceivable parental phenomena. Shortly after dad snags his secret lure on a branch with another bad cast... All the rules of fishing become moot. The very mistake he'd tried to prevent his kid from making, brings brief madness, as dad works to recover his "precious lure". He pulls-up a tiny anchor winds tightly his reel's drag, and then literally powers his small craft toward the stuck lure by reeling-in alone. Aghast, the silent witness attends to dad's imminent cursing. When suddenly with a screech, Daddy lurches losing his footing as he breaks his 12lb test, mid-route to an out-of-reach lure snagged up on a branch. There it hangs, glistening and lovely, but just out of his reach. With 12 more Jigs, 2 Rapalas, 9 Plastic Worms, and 1 lil' Cleo, in the tackle box, any sober child would find no reasonable excuse for dad to be so bereft at the loss of one tiny lure... Yet there it hangs, glistening and lovely, but just out of his reach. Alas, with such a setback, the day is called off, just as an unwitting child hooks a bass. Et MEPPS alors? André Meulnart, ingénieur chez Peugeot, passionné de pêche et de mécanique, à l'époque de l'avènement du lancer léger dans les années 30 met au point pour son usage personnel des cuillères et des moulinets à tambour fixe (le Vamp et le Baby Vamp) Son succès grandissant, il crée en 1938 une entreprise à Paris : la Manufacture d'Engins de Précision pour la Pêche Sportive (MEPPS) The English Translation: www.mepps.com/information/aglia-dressed-aglia/121#B3%20G André Meulnart, an engineer at Peugeot, passionate about fishing's mechanics, at the advent of light throwing in the 1930s, developed both spoon lures and fixed drum reels (the Vamp and the Baby Vamp). His success growing, in 1938 he created a company in Paris: the Manufacture d'Engins de Précision pour la Pêche Sportive (MEPPS) It should, perhaps always come as a surprise when a lure actually works, and a naive Fish takes the bait. Afterall, a lure is a rather crude object when we consider just how un-like dinner it should appear to a fish. Another mesmerizing fact is that the first real English bible of fishing, complete with snell and lure designs, knots, illustrations, and instructions for anglers, in varying water depth and temperature was written and published in the 15th century by a brilliant Benedictine Nun named Juliana Berners. Her Book: Treatyse of Fysshynge wyth an Angle, c.1496, along with her books on falconry, and hunting, innovated sport fishing nearly as much as Ron Popiel's "Pocket Fisherman". The term 'angle' from the old English angol meaning fish hook, is a more or less modern invention in fishing, as compared to a spear, a rock, a net, dynamite, or using one's hands. This first English illustrated guide to fishing, was (to me) revelatory, and still provides valuable pro tips for modern fishing. The fish have perhaps evolved some since 1496, and some are a bit more wary -- But a magical lure is still a bit more magical when one considers the fish they pursue, and that a glittery smashed penny could angle a fishy. Visiting Kauai, New Zealand, or any island fishing culture in Oceana -- City folks discover local's tattoos, T-shirts, and necklaces celebrating home-made whale bone hooks, and harpoons. Big game fisherman have learned how to empty the sea without the need for these throw-back technologies, but the "Angle" and the modern hooked lure fascinate us as we acknowledge both their heritage, and their simple elegance. Fishing after all brings at once a primal sense of conquest, trickery, and wonderment. As a bow is to a shotgun, fishing remains a rather refined skillset. A primitive hook can still be effective to angle a fish in much the same way the MEPPS lures do. The above illustration is of a Maori Hook from the turn of the last century. A Modern knock-off can be found today on Amazon for sixteen bucks, is likely plastic, and has no special power. By Contrast the original MEPPS Aglia design is also available nearly everywhere, it is still made in France, and still out catches, nearly every lure globally. According to MEPPS, The Aglia Lure (nearly as old as the relic above) is claimed to be the most effective lure ever sold. In the years that immediately followed it's import, MEPPS had sold more than 3 million lures annually. French Fishing Ingenuity Jumps the Pond: When MEPPS came to America it was out of frustration, as most great discoveries come to be. It could be said that good things come to those who wait, and great discoveries come to those who stick it out year after year, refining an idea. Brilliance, and landing a fish seems to come once everyone else has abandon the idea. This is where fables are constructed. The development and subsequent popularity, (but not the invention itself) of the MEPPS spinning spoon is linked to a sportsman and outfitter from Antigo Wisconsin. Todd Sheldon, an American fisherman had a frustrating day fishing. Which is of course far better than a good day at the office -- But when in mid-summer 1958, nothing was working in his tackle box, Sheldon took a chance on something new ...ish. Before heading home with an empty creel, he tied on a lure which had remained unused for years in his tackle-box. A friend gave him the lure, two years prior, but He'd not cast it before, as he'd not considered it's potential for local waterways. While trying the MEPPS lure for the first time, Sheldon pricked four trout straight away... Combined, his catch weighed in at 12 lbs, and For Sheldon, this strange (new) French spinner was a revelation. Owning a chain of sporting outfitter stores that offered fishing tackle, Todd Sheldon immediately contacted his GI friend, Franck Velek who'd brought him back the original MEPPS as a gift from France, where he'd been stationed during his service. Franck in turn contacted André Meulnart, (it's inventor) whom he then put directly in contact with Todd Sheldon. Todd and André quickly became friends and business partners, and MEPPS would soon invade the US market. Back then, the MEPPS company based near Nice, employed 70+ people (mostly women), making fishing tackle. Using its own copper alloy, brass windings, and stainless steel, MEPPS lures became the gold standard in light casting Lures. Today the company has grown globally, and distributes its spoons worldwide, with the original model, still produced in France, and still in the catalog after more than 80 years. When Todd Sheldon first started importing Mepps spinners from France, he'd realized that the people who'd been assembling them since the war were mostly women, but were also incredibly efficient workers. He saw no imperative to expand production to the US, and He also found out that they'd worked faster when they had a steady supply of nylon stockings. Nylon and silk were scarce in post-war Europe, and the French workers were eager to trade countless lures for new or used silky hosiery. Todd went about marketing lures to sportsmen, and paying for many in barter. Soon Sheldon started sending nylon stockings to the Mepps factory in exchange for spinners! For a time, his most reliable source of lures came not through exchanged currency, but through stockings. Mepps even advertised this arrangement back in the late fifties, and early sixties with slogans like “Send us your worn nylon stockings and get a fishing lure in return". Interestingly MEPPS still barters with consumers, providing discounts on tackle, or swag, in exchange for raw materials used in lure production. By the early 60's fellow MEPPS anglers near Antigo Wisconsin had adapted the original MEPPS to lure different fish species, and in different conditions. Darker skies, warmer temps, more tannic water... all moved anglers to modify the original MEPPS spoons, with paint, or even by tying squirrel hair around their hooks. Later, the following season (and even today), MEPPS would adapt lure versions with fur to conceal the hook, provide buoyancy, and to provide unique turbulence below the water's surface... Subsequently the "Squirrel Tale" lure was "invented" with fur hula-skirts prepared around the hooks, and MEPPS would sell them ready for service for a few cents more. Today MEPPS still rewards locals for bringing them a steady supply of squirrel tales, which are triple washed, and sometimes dyed colors for various lure designs. Another fun fact is that a squirrel tail is unique because it is hair and nor fur, making the long hairs perfect for luring fish, whereas fur, doesn't share that same excitement. The Rest of the wiley Squirrel is "Fur", and not "Hair", and hence unsuitable for Lure designs. What is most fascinating about MEPPS is just how popular they are, and how many people use them. In a sporting store the MEPPS are likely in the back, forcing consumers to pass many other fascinating tackle options en-route to the sure-fire solution, The MEPPS Aglia. Today fishing still requires perhaps as much dumb luck as skill -- But a proper tackle-box arsenal will always lean heavily upon the MEPPS if all else fails. A good angler can tie many effective knots; And a good sailor will warn, that if you cannot tie a good knot, then you should tie lots of them. Which is how most people approach fishing. Both using the lure properly, and keeping the actual lure require some skill to cast, and perhaps that patient Zen of silence. Fishing is, I suppose, a bit like golf. Both may involve warm beer, a bit of boredom, and teach gobs of patience. Whereas many senses are tapped to focus on, or even tune-out many things at once: wind, waves, sun, shade, sounds, birds, insects, falling leaves and of course fish. The glimmer of the object once it leaves your hands, is sublime... In Fishing, Unlike golf, the cup is always moving, the fairway is under water, and generally the pin is never visible, until like lightening, it strikes you. And just like golf..., The price of the rod, reel, tackle, vest, line, lure, and even the net won't make a great Angler -- But a MEPPS Aglia 3 can lower ones handicap significantly. As the Bowline is to the sailor..., any angler should know how to tie on a hook.
0 Comments
Independence Day celebrates the freedom to make bad fucking choices. |
AGE & TREACHERY WILL DEVOUR YOUTH & SKILL Archives
August 2025
Categories |





RSS Feed